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What apples teach us about sales

Picture the scene. With no cash, nothing to show but sunburn, you work all hours for coin. You’re a jaded young fruit picker, called ‘Al’ (or ‘Alina’); it’s another hot Monday with the harsh sun beating down on you in the apple fields. Today you’re sticky

Posted in How to sell, Metaphors, Sales observations, Sales tips Tagged with: , , , , , , ,

Pursuit of Happiness: Sales Analysis

The iconic film, Pursuit of happiness provides a sneak peek of some core sales fundamentals. I have outlined some of the sales learnings available to us during Will Smith’s cold calling mission. Remember, just because it’s a popular film doesn’t

Posted in Sales observations, Sales tips, Sales video analysis Tagged with: , , , , , ,

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